Amazon has expanded its support for Comic Relief’s Red Nose Day fundraiser this month through platform Twitch.

The campaign launched this week with an event on the livestreaming gaming and entertainment platform hosted by artist Mr Doodle and has been created through Amazon Ads’ creative arm Brand Innovation Lab (BIL).

This is the fourth year Amazon has supported Red Nose Day, which takes place on 20 March this year, and the first to use Twitch.

The retail and entertainment giant hopes the campaign will encourage UK creators to support Comic Relief this month. It points out that Twitch has 6.7m monthly UK viewers, with 50m hours watch.

"Twitch has an incredibly generous community, and we're excited to make it easier than ever for creators of all sizes to support Comic Relief," said Gemma Brydone, head of BIL’s Twitch Brand Partnership Studio.

The launch event, which took place last night (5 March) saw Mr Doodle host a 90 munite art, comedy and fundraising livestream on Twitch . This is the first time he has appeared on the platform. Others involved included Twitch creators Samham, Tyrone, fifakillvizualz, and Poopernoodle.

Comic Relief chief executive Samir Patel added: “We’re excited to team up with Amazon Ads and Twitch on this truly unique Red Nose Day activity featuring the iconic artist, Mr Doodle.

“This one-off collaboration gives us a fantastic opportunity to reach new audiences and offers a rare glimpse into how Mr Doodle creates his signature artwork, which also features on some of this year’s Red Noses.

“We’re incredibly thankful to the Twitch community for harnessing their channel as a force for good - not only does this promise to be a fun, interactive experience, but all the money raised will help people facing hunger, homelessness and harm so they can eat, sleep and feel safe.”

Comic Relief’s corporate partners raised more than half of the telethon event’s on the night total during 2025.

While £34m was raised this year, £19.9m came from the event’s partners.

The largest contribution was £9.1m from the Sainsbury’s Group, while Amazon raised £2.2m, TK Maxx and Homesense raised £1.5m and Omaze £4.1m.

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